New King’s Road Flagship Store

London

Sector
  • Commercial
Services
  • New Build
  • On Time Delivery
  • MEP
  • Health & Safety
  • Design & Planning
  • FF&E
Size

2000 sq ft

Partners

Design: Chalk
Contractor: Chalk

Fired Earth - Interior design & retail store fit out

Chalk was engaged as the principal design, build, and fit out contractor for the creation of FiredEarth’s new Flagship Store on theNew Kings Road.

In this dynamic six-month project (four-months design phase, eight-week fit out), Chalk not only delivered on time but also met the highest standards.

The project demanded close collaboration with Fired Earth’s internal design and product teams. The brief was to seamlessly showcase their extensive consumer retail product range, spanning floor and wall tiles, paint, bathroom fixtures, and home fittings.

Notably, Chalk faced the unique challenge of incorporating Kelly Hoppen’s inaugural design collaboration with the brand, requiring innovative display and storage solutions highlighting key design features.

This case study unveils the intricacies of Chalk’s role in bringing this visionary flagship store to life, including behind the scenes services: specialist joinery, electrical and plumbing services, painting, tile installation, general store decoration, in-store signage and final product installation.



Fired Earth, New Kings Road - flagship store interior design & fit out

Chalk was engaged as the principal design, build, and fit out contractor for the creation of FiredEarth’s new Flagship Store on theNew Kings Road.

In this dynamic six-month project (four-months design phase, eight-week fit out), Chalk not only delivered on time but also met the highest standards.

The project demanded close collaboration with Fired Earth’s internal design and product teams. The brief was to seamlessly showcase their extensive consumer retail product range, spanning floor and wall tiles, paint, bathroom fixtures, and home fittings.

Notably, Chalk faced the unique challenge of incorporating Kelly Hoppen’s inaugural design collaboration with the brand, requiring innovative display and storage solutions highlighting key design features.

This case study unveils the intricacies ofChalk’s role in bringing this visionary flag ship store to life, including behind the scenes services: specialist joinery, electrical and plumbing services, painting, tile installation, general store decoration, in-store signage and final product installation.



Retail display & storage solutions

Chalk collaborated seamlessly with Fired Earth to identify, manufacture and install suitable display and storage solutions via out inhouse manufacturing facilities.

The teams’ shared vision and effective communication resulted in a perfect blend of functionality and aesthetics for showcasing Fired Earth products.